In order to take advantage of these visual associations when it comes to choosing the right typeface, it is very important to understand your target audience. Just like colors, every typeface is associated with an adjective. A good wordmark for me is beautiful to look at, memorable, and useable within various display options. A long company name could become overly complicated quick, resulting in an unprofessional appearance. Wordmark logos work best when the business name is short and distinctive, and sticks in the mind of potential customers. What are the best use cases for a wordmark logo?
Because of their simplicity, wordmark logos are easy for customers to understand. Using a wordmark is a good decision if you have a new business and the name of the business needs to get out there. Why design a wordmark logo as opposed to using graphics?īoth types of logos have their own advantages, and the choice between a wordmark or brandmark is subjective and relative to what the business wants to portray. Some well-known iconic wordmarks are for example Coca-Cola, Google, and SONY. There are a lot of different type-styles used for wordmarks - the most common being script, sans-serif, and serif. What is a wordmark logo?Ī wordmark or logotype is, in essence, the name of a brand designed with the use of unique typography. Paul here - I’m a type designer and lettering artist from the Netherlands with a passion for not only beautiful but also usable wordmarks. There is nothing cooler than a new logo, right?!Ĭurrently accepting new projects, get in touch via if you are interested in working together.
Started in 2012 as a little side hobby it soon became a full-time business working for clients all around the world.Īll the different stories from all the passionate people I meet along the way is what keeps sparkling the excitement in what I do everyday. My passion is the craft of custom logotype, logo-mark and lettering designs that are consistent, useable and beautiful.
Logo wordmark professional#
Paul von Excite I'm a professional logo designer from Amsterdam with 10+ years of experience specialized in type & lettering, working with clients from all over the world.
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